Restaurant Red Stag
Visual identity
 / 2019

Logo and a custom made font Red Stag for the restaurant & brewery Červený jelen in the center of Prague.

The discernible thing about this place is that its street is called after a saint patron of hunters and it is decorated with sculpters by a renowned czech artist Michal Gabriel; big flying stags in red color. It felt therefore natural to incorporate their form into the logo symbol. The aim was to illustrate thirst and satisfaction as the brewery promises to have one of the best brewed beers in the country.

The whole visual identity reflects on the intertwining of the old and the new. Such contrasts are manifested in the restaurant's reconstructed interior situated in a former national bank hall.

Client: Hospodska s.r.o.
Adress: ︎ visit here

© Alice Fialová
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Open for freelance/ short-term / long-term work.
Currently based in The Netherlands (Zuid-Holland),
working on demand internationally.