Alice Fiala Design

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	<title>Alice Fiala Design</title>
	<link>https://alicefialova.com</link>
	<description>Alice Fiala Design</description>
	<pubDate>Mon, 08 May 2023 16:13:51 +0000</pubDate>
	<generator>https://alicefialova.com</generator>
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		<title>Header</title>
				
		<link>https://alicefialova.com/Header</link>

		<pubDate>Thu, 06 Apr 2023 08:55:06 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

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	graphic designer

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		<title>MOOQ</title>
				
		<link>https://alicefialova.com/MOOQ</link>

		<pubDate>Mon, 08 May 2023 16:13:51 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/MOOQ</guid>

		<description>
	MOOQ manifesto

	Visual &#38;amp; concept strategy &#38;amp; campaign

	2023

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	BRIEF
V roce 2022 za mnou přišel MOOQ — značka s už skvěle rozjetou udržitelnou cyklistickou módou. Měli promyšlené produkty, kvalitní materiály i lokální výrobu. Sami, ale cítili, že touží objevit vyšší smysl, který by svými produkty mohli světu předávat.


Task: Rozšířený koncept, logo symbol, claim a reklamní / ︎revoluční ︎ kampaň pro kompletaci vizuální komunikace značky.Client: MOOQ / Ondra Šmída &#38;amp; Pavel Juřík


	STUDIE &#38;amp; CONCEPT DESIGNTvůrci MOOQ cyklo módou, kterou s radostí navrhovali i přímo sobě na tělo, žijí autenticky – pro radost z pohybu, pro ten pocit svobody, když vyrazíš ven, vypneš hlavu a jedeš – pro sdílení s dalšími nadšenci. Jejich přístup přirozeně odkazuje na něco, co v dnešní době mnohým chybí – umění přepnout.
Paradoxně rychlou jízdou na kole ve svém životě zpomalit.

claim

 BIKE FAST
LIVE SLOW
Nezávodit s okolním světem. I ten volnočasový koníček totiž dneškem monitorujeme, ve snaze se (online i duševně) výkonostně porovnat s druhými, na místo prožití niterní radosti a bytostného naplnění. 


claim
OFF WE GO!
Dostat se ze zajetí online lákadel či přehnaných pracovních nároků v době neustálé dostupnosti a akcelerace.
Nenechat se ovládat. Přeladit se zpátky sám na sebe.

CONCLUSION
Umění vypnout (počítač, mobil, sociální média, práci, seriály, chytré hodinky...), přeladit a zapnout (vlastní elán, prožitek, vlastní směr, hlas svého srdce). 

	CAMPAING
DON'T HURRY,BE HAPPY!Celá tato kampaň ZPOMAL, která nastartovala nový koncepční směr MOOQ, nevznikla tedy až tak typicky pro záměr reklamy, ale na znak odmítání vystresovaného a ve všech směrech neudržitelného stylu života. Pomalá móda a pomalý život / prožitý (ideálně v sedle) v kontaktu s přírodou, přáteli i sám se sebou /&#38;nbsp; jsou hodnoty MOOQ, které navrácí k podstatě, že smyslem života je si ho taky vychutnat. Radši zpomalit. Neztratit v rychlosti směr. Neškodit.Pod tímto heslem se u showroomu MOOQ dodnes pravidelně shromažďuje k vyjížďce a společenské akci po práci čím dál větší skupina vášnivých cyklistů a lidí, kteří směřují zpátky k sobě.

GRAPHIC DESIGNZ jejich loga a tedy přímo ze slova MOOQ jedním tahem vznikl symbol přepínače

graphic symbol
 TURN OFF
&#38;amp; TURN ON
Ten má symbolicky každý z nás v rukou a měl by se ho v dnešní době [computerů jutrutrutrů] učit ovládat. Naslouchat sám sobě a zavčas se ze zajetí online lákadel, či otěží povinností dostat do svého počitkového duši nabíjejícího světa. 
VISUAL ELEMENTSTento koncept se dá zpracovat i velmi snadno vizálně, protože princip přeladění z online do offline nabízí efekty ztráty signálu, např. glitch, pixlování, rozmazání, rozladění obrazu. Pod konceptem “offline” se zase dají využívat jakékoli analogové techniky, např. analogový film, tah štětcem, tuhou apod. To vše doplňuje myšlenku “přepínače”. Tím se otevřeli dveře i veliké škále designových námětů ke spestření produktů jako jsou cyklodresy či tiskoviny okolo prodeje.
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	<item>
		<title>Restaurace Červený jelen</title>
				
		<link>https://alicefialova.com/Restaurace-Cerveny-jelen</link>

		<pubDate>Thu, 06 Apr 2023 08:55:18 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/Restaurace-Cerveny-jelen</guid>

		<description>Restaurant Red StagVisual identity&#38;nbsp;/ 2019

	
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	Logo and a custom made font Red Stag for the restaurant &#38;amp; brewery&#38;nbsp;Červený jelen in the center of Prague.

The discernible thing about this place is that its street is called after a saint patron of hunters and it is decorated with sculpters by a renowned czech artist Michal Gabriel; big flying stags in red color. It felt therefore natural to incorporate their form into the logo symbol. The aim was to illustrate thirst and satisfaction as the brewery promises to have one of the best brewed beers in the country.

The whole visual identity reflects on the intertwining of the old and the new. Such contrasts are manifested in the restaurant's reconstructed interior situated in a former national bank hall.

More on︎&#38;nbsp;@cerveny_jelenAdress: ︎&#38;nbsp;visit here
Client: Hospodska s.r.o.


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	<item>
		<title>Domestique</title>
				
		<link>https://alicefialova.com/Domestique</link>

		<pubDate>Thu, 06 Apr 2023 08:55:07 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/Domestique</guid>

		<description>Domestique bistro
Visual identity
September - February 2022
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&#60;img width="1440" height="1797" width_o="1440" height_o="1797" data-src="https://freight.cargo.site/t/original/i/1cade8b48f2d62646297ecb3229379a29770e705867de58f4ea101ba2cc80951/A4E0E338-71A4-4194-A628-539B3CEE9ABA.jpg" data-mid="178040593" border="0"  src="https://freight.cargo.site/w/1000/i/1cade8b48f2d62646297ecb3229379a29770e705867de58f4ea101ba2cc80951/A4E0E338-71A4-4194-A628-539B3CEE9ABA.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/280632ba6019cdd1b0a8f9dac1a9b638629824b7710e5b4f5188b65fa1235576/Domestique_portfolio_banner.jpg" data-mid="178046205" border="0"  src="https://freight.cargo.site/w/1000/i/280632ba6019cdd1b0a8f9dac1a9b638629824b7710e5b4f5188b65fa1235576/Domestique_portfolio_banner.jpg" /&#62;
&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0630dbd74f2c0596820781a31047ee0fa3f9346315ef8f30b3da8a9afe6896da/DSC09785.jpg" data-mid="178040587" border="0"  src="https://freight.cargo.site/w/1000/i/0630dbd74f2c0596820781a31047ee0fa3f9346315ef8f30b3da8a9afe6896da/DSC09785.jpg" /&#62;
&#60;img width="2667" height="4000" width_o="2667" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e16b8d94c4ad1de11154fab84381e64922773743290bfe3e490ec72692ec5012/_DSC3788.JPG" data-mid="178040478" border="0"  src="https://freight.cargo.site/w/1000/i/e16b8d94c4ad1de11154fab84381e64922773743290bfe3e490ec72692ec5012/_DSC3788.JPG" /&#62;
&#60;img width="932" height="1400" width_o="932" height_o="1400" data-src="https://freight.cargo.site/t/original/i/66a696b3d198478b9c41f548e65a6088240a7367a0b831634812f15f89e1b58c/Screenshot-2023-04-26-at-12.02.07.png" data-mid="178040471" border="0"  src="https://freight.cargo.site/w/932/i/66a696b3d198478b9c41f548e65a6088240a7367a0b831634812f15f89e1b58c/Screenshot-2023-04-26-at-12.02.07.png" /&#62;
&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/71fa2d61af20734dacde47233ef4508d29b8f34ae2f7cf69c04029603e8c57fd/Domestique_portfolio_logomanual1.jpg" data-mid="178061851" border="0"  src="https://freight.cargo.site/w/1000/i/71fa2d61af20734dacde47233ef4508d29b8f34ae2f7cf69c04029603e8c57fd/Domestique_portfolio_logomanual1.jpg" /&#62;
&#60;img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a5b4a23048a59a582c2fb63d028bde82c30c2eb0a847b6b859e521e80e3bc0c3/279156209_119894324006397_3379911703540594917_n.jpg" data-mid="174435594" border="0"  src="https://freight.cargo.site/w/1000/i/a5b4a23048a59a582c2fb63d028bde82c30c2eb0a847b6b859e521e80e3bc0c3/279156209_119894324006397_3379911703540594917_n.jpg" /&#62;
&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6d1a8c9159e5cad14c61a805c077dd5a767b1e188193f6e93f23043d18df18bb/Domestique_portfolio_logomanual2.jpg" data-mid="178061848" border="0"  src="https://freight.cargo.site/w/1000/i/6d1a8c9159e5cad14c61a805c077dd5a767b1e188193f6e93f23043d18df18bb/Domestique_portfolio_logomanual2.jpg" /&#62;
&#60;img width="1948" height="1312" width_o="1948" height_o="1312" data-src="https://freight.cargo.site/t/original/i/1b9f1aed453145e7bc15d3d8d8412f81f016203302e81b6181a923af042b7358/Screenshot-2022-04-21-at-12.52.37.png" data-mid="174435598" border="0"  src="https://freight.cargo.site/w/1000/i/1b9f1aed453145e7bc15d3d8d8412f81f016203302e81b6181a923af042b7358/Screenshot-2022-04-21-at-12.52.37.png" /&#62;


	In bicycle racing, a domestique is a rider who works for the benefit of their team, rather than trying to win the race. Being a Domestique is being a professional and proud servant (food &#38;amp; drinks, care &#38;amp; service repair). His work is lagged behind, but plays
a huge role in the win of the team leader.
	
 This characteristic principal has been used when creating the font in the logotype; there is an invisible connecting line in the circled shapes of the letters. Symbolically, only then are the wheels complete and can turn and move forward.
Client: Jiří Vent &#38;amp; Petr PánekAddress: Za Ženskými domovy 124/3, Praha 5, Smíchov


</description>
		
	</item>
		
		
	<item>
		<title>Language of The Right Hemisphere</title>
				
		<link>https://alicefialova.com/Language-of-The-Right-Hemisphere</link>

		<pubDate>Thu, 06 Apr 2023 08:55:22 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/Language-of-The-Right-Hemisphere</guid>

		<description>Language of The
Right HemisphereKABK Graduation projectFebruary—June / 2017

	
&#60;img width="2800" height="1867" width_o="2800" height_o="1867" data-src="https://freight.cargo.site/t/original/i/6dc168534c7305e5c0653e21f1fc891b27ef6aeb7eda427fa8c663ec6aa79499/graduation_fabric.jpg" data-mid="174435920" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6dc168534c7305e5c0653e21f1fc891b27ef6aeb7eda427fa8c663ec6aa79499/graduation_fabric.jpg" /&#62;
&#60;img width="3229" height="2284" width_o="3229" height_o="2284" data-src="https://freight.cargo.site/t/original/i/307db3a3c7324cb5b16e86c58dfcbf022cc87bfe5e80eff4a023409bbedde49b/thesis_collage.jpg" data-mid="174435914" border="0"  src="https://freight.cargo.site/w/1000/i/307db3a3c7324cb5b16e86c58dfcbf022cc87bfe5e80eff4a023409bbedde49b/thesis_collage.jpg" /&#62;
&#60;img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b69a6ee5e8e322ddfc614328d0da20efd822ecc9399562be23a9c703d84d46e6/alice-fialova-3.jpg" data-mid="174435924" border="0"  src="https://freight.cargo.site/w/1000/i/b69a6ee5e8e322ddfc614328d0da20efd822ecc9399562be23a9c703d84d46e6/alice-fialova-3.jpg" /&#62;
&#60;img width="2202" height="1500" width_o="2202" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3da5ea2f3592801ab414b083bfba60443888e2408601d0607814d632256b2339/GraduationWork2017_290617_0527.jpg" data-mid="174435919" border="0"  src="https://freight.cargo.site/w/1000/i/3da5ea2f3592801ab414b083bfba60443888e2408601d0607814d632256b2339/GraduationWork2017_290617_0527.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/9369a0ce942770752dff16ba90c0b5f9312683a743fe8d6ad236021bf43b103f/graduation.jpg" data-mid="174435918" border="0"  src="https://freight.cargo.site/w/1000/i/9369a0ce942770752dff16ba90c0b5f9312683a743fe8d6ad236021bf43b103f/graduation.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/cdcdc71b508efafff7ab3dd2129961e5a54b8f4f5a5130b0ea4d8eec4d1c6ae4/collage_view2.jpg" data-mid="174435917" border="0"  src="https://freight.cargo.site/w/1000/i/cdcdc71b508efafff7ab3dd2129961e5a54b8f4f5a5130b0ea4d8eec4d1c6ae4/collage_view2.jpg" /&#62;
&#60;img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/8763986fabd34d5add51cf9084087090b2796671e0bc32937ba5610343f1a490/collage_view3.jpg" data-mid="174435916" border="0"  src="https://freight.cargo.site/w/1000/i/8763986fabd34d5add51cf9084087090b2796671e0bc32937ba5610343f1a490/collage_view3.jpg" /&#62;
&#60;img width="5000" height="3697" width_o="5000" height_o="3697" data-src="https://freight.cargo.site/t/original/i/9972a60a47bc7b05687aefa34ec1c487c543f05363e876632c47f8b029466a44/graduation_maps_.jpg" data-mid="174435923" border="0"  src="https://freight.cargo.site/w/1000/i/9972a60a47bc7b05687aefa34ec1c487c543f05363e876632c47f8b029466a44/graduation_maps_.jpg" /&#62;
&#60;img width="1754" height="1241" width_o="1754" height_o="1241" data-src="https://freight.cargo.site/t/original/i/f197b8d25989cfc894a488ebefc3874b81cdcf8156de8e2c023ac2e91d5a71dc/portfolio_1.jpg" data-mid="174435921" border="0"  src="https://freight.cargo.site/w/1000/i/f197b8d25989cfc894a488ebefc3874b81cdcf8156de8e2c023ac2e91d5a71dc/portfolio_1.jpg" /&#62;

	
					Modernization is ruled by strive for efficiency, calculability and profit. Processed food, gym culture, pornography, virtual relationships and more show that&#38;nbsp;we adapted to the mechanistic methods not only in&#38;nbsp;business, but also in our personal standards of living.
The mission of this project was to point out these&#38;nbsp;connections and to preserve our imaginative and&#38;nbsp;emotional sensitivity.Installation: Inforgraphics &#38;amp; Textile posters

*Photos by Laura de Rijk
</description>
		
	</item>
		
		
	<item>
		<title>Book DRN &#124; ŠPORK</title>
				
		<link>https://alicefialova.com/Book-DRN-SPORK</link>

		<pubDate>Thu, 06 Apr 2023 08:55:15 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/Book-DRN-SPORK</guid>

		<description>Book DRN &#124; ŠPORKEditorial designOctober 2020 - December 2020

	
&#60;img width="2256" height="1502" width_o="2256" height_o="1502" data-src="https://freight.cargo.site/t/original/i/4f0112e6d56527cd890c239c5fd1ec9060e748f5d0ada8cfaf7224b949d25166/Screenshot-2021-10-18-at-12.51.21.png" data-mid="174435753" border="0"  src="https://freight.cargo.site/w/1000/i/4f0112e6d56527cd890c239c5fd1ec9060e748f5d0ada8cfaf7224b949d25166/Screenshot-2021-10-18-at-12.51.21.png" /&#62;
&#60;img width="1100" height="1548" width_o="1100" height_o="1548" data-src="https://freight.cargo.site/t/original/i/b77143e02325e1841f0bf1d13cda465a49d42901a8aa36b776dda5907d22792b/Screenshot-2021-10-18-at-13.14.15.png" data-mid="174435758" border="0"  src="https://freight.cargo.site/w/1000/i/b77143e02325e1841f0bf1d13cda465a49d42901a8aa36b776dda5907d22792b/Screenshot-2021-10-18-at-13.14.15.png" /&#62;
&#60;img width="2258" height="1502" width_o="2258" height_o="1502" data-src="https://freight.cargo.site/t/original/i/abfd5fa7530c192ee63ccc09f7d4f57ffe21bf821470413db68fec028671d6f6/Screenshot-2021-10-18-at-12.50.31.png" data-mid="174435756" border="0"  src="https://freight.cargo.site/w/1000/i/abfd5fa7530c192ee63ccc09f7d4f57ffe21bf821470413db68fec028671d6f6/Screenshot-2021-10-18-at-12.50.31.png" /&#62;
&#60;img width="2130" height="1418" width_o="2130" height_o="1418" data-src="https://freight.cargo.site/t/original/i/7b4bac8b12df367f4e4ce56d3a1620e54fa1a290aa25de21002c019945877a71/Screenshot-2021-10-18-at-13.21.36.png" data-mid="174435763" border="0"  src="https://freight.cargo.site/w/1000/i/7b4bac8b12df367f4e4ce56d3a1620e54fa1a290aa25de21002c019945877a71/Screenshot-2021-10-18-at-13.21.36.png" /&#62;
&#60;img width="2376" height="1550" width_o="2376" height_o="1550" data-src="https://freight.cargo.site/t/original/i/234063659afb7cbc7e2e67c762d12045918956fd497025f1c63006fbe54a078d/Screenshot-2021-10-18-at-13.46.28.png" data-mid="174435764" border="0"  src="https://freight.cargo.site/w/1000/i/234063659afb7cbc7e2e67c762d12045918956fd497025f1c63006fbe54a078d/Screenshot-2021-10-18-at-13.46.28.png" /&#62;
&#60;img width="2028" height="1426" width_o="2028" height_o="1426" data-src="https://freight.cargo.site/t/original/i/fadf25454fc11748bf72de680ad3f723cb65bc8f2c3840305c273bc19342a182/Screenshot-2021-10-18-at-13.37.42.png" data-mid="174435762" border="0"  src="https://freight.cargo.site/w/1000/i/fadf25454fc11748bf72de680ad3f723cb65bc8f2c3840305c273bc19342a182/Screenshot-2021-10-18-at-13.37.42.png" /&#62;
&#60;img width="2360" height="1508" width_o="2360" height_o="1508" data-src="https://freight.cargo.site/t/original/i/d1fdbc2210263c3fbe185d4da51db5781b4988b9dae5f15395e3726b0bbe0271/Screenshot-2021-10-18-at-13.14.02.png" data-mid="174435759" border="0"  src="https://freight.cargo.site/w/1000/i/d1fdbc2210263c3fbe185d4da51db5781b4988b9dae5f15395e3726b0bbe0271/Screenshot-2021-10-18-at-13.14.02.png" /&#62;
&#60;img width="2270" height="1502" width_o="2270" height_o="1502" data-src="https://freight.cargo.site/t/original/i/19b6b06503a511baeb4e193e130a76664a470f2a71c3508184c491126f5f5d85/Screenshot-2021-10-18-at-12.51.08.png" data-mid="174435761" border="0"  src="https://freight.cargo.site/w/1000/i/19b6b06503a511baeb4e193e130a76664a470f2a71c3508184c491126f5f5d85/Screenshot-2021-10-18-at-12.51.08.png" /&#62;
&#60;img width="2314" height="1500" width_o="2314" height_o="1500" data-src="https://freight.cargo.site/t/original/i/1e12cbeede9b6b7ecc599bfb41f87b0e6872760be8ab8c7374153d9aa5301bf2/Screenshot-2021-10-18-at-12.50.47.png" data-mid="174435755" border="0"  src="https://freight.cargo.site/w/1000/i/1e12cbeede9b6b7ecc599bfb41f87b0e6872760be8ab8c7374153d9aa5301bf2/Screenshot-2021-10-18-at-12.50.47.png" /&#62;
&#60;img width="2256" height="1450" width_o="2256" height_o="1450" data-src="https://freight.cargo.site/t/original/i/4a8c81077efd5db8a48f5b54705aa6d2a6443fa77a3548c74ca13cec43002d73/Screenshot-2021-10-18-at-13.14.30.png" data-mid="174435760" border="0"  src="https://freight.cargo.site/w/1000/i/4a8c81077efd5db8a48f5b54705aa6d2a6443fa77a3548c74ca13cec43002d73/Screenshot-2021-10-18-at-13.14.30.png" /&#62;
&#60;img width="2310" height="1492" width_o="2310" height_o="1492" data-src="https://freight.cargo.site/t/original/i/874d5c893157c6c5766fcf6148897bc141e510f71caad454c59f6a58c19cebbc/Screenshot-2021-10-18-at-12.50.18.png" data-mid="174435757" border="0"  src="https://freight.cargo.site/w/1000/i/874d5c893157c6c5766fcf6148897bc141e510f71caad454c59f6a58c19cebbc/Screenshot-2021-10-18-at-12.50.18.png" /&#62;
&#60;img width="1218" height="1758" width_o="1218" height_o="1758" data-src="https://freight.cargo.site/t/original/i/994f45e29536e866d01c35921837cc009d02ca4d48dff3d5c2fc05ad363d623b/Screenshot-2021-10-28-at-17.57.33.png" data-mid="174435769" border="0"  src="https://freight.cargo.site/w/1000/i/994f45e29536e866d01c35921837cc009d02ca4d48dff3d5c2fc05ad363d623b/Screenshot-2021-10-28-at-17.57.33.png" /&#62;
&#60;img width="2122" height="1406" width_o="2122" height_o="1406" data-src="https://freight.cargo.site/t/original/i/7a84c7985c89733dfea250fd82514605045f00d88f9d3b116b457f5c1f812f87/Screenshot-2021-10-28-at-9.37.51.png" data-mid="174435765" border="0"  src="https://freight.cargo.site/w/1000/i/7a84c7985c89733dfea250fd82514605045f00d88f9d3b116b457f5c1f812f87/Screenshot-2021-10-28-at-9.37.51.png" /&#62;
&#60;img width="1870" height="1240" width_o="1870" height_o="1240" data-src="https://freight.cargo.site/t/original/i/a859eb65ebee7fb89068f910b5a02996463e570a693297e027b6926e7d496995/Screenshot-2021-10-28-at-15.51.14.png" data-mid="174435767" border="0"  src="https://freight.cargo.site/w/1000/i/a859eb65ebee7fb89068f910b5a02996463e570a693297e027b6926e7d496995/Screenshot-2021-10-28-at-15.51.14.png" /&#62;

	DRN &#124; ŠPORK is meant to celebrate the renovation of two palaces in the old center of Prague resulted from the cooperation between the architect, Stanislav Fiala and the investor, Petr Nemec. Since both buildings have been awarded with architecture prices and they are rich with details, it is mostly a picture book with photos made exclusively by well-known Czech photographer, Herbert Slavík.

The book consists conceptually of two books (a/m the story of two palaces). It was important to me to present them with equal importance, which I solved by giving each their own cover and flipping the whole book in the middle. On the edge of the pages are consistently coordinates of the particular building in order to always distinguish between the two. The architect invited the artist, Patrik Hábl, to cooperate on multiple wall decorations which resulted in specific abstract aesthetics, characteristic for both of the buildings. I therefore asked Hábl to paint such artworks on book cloths. These were then carefully handmade book-binded on the covers, making each book an original artwork. To protect the originals but avoid hiding the paintings, I used semitransparent book sleeve. Lastly, a slipcase box design shows a detail of a concrete wall with imprints and natural coloring the architect wasn't afraid to leave behind, which symbolizes the overall artistic approach to architecture.
Big thanks to my client, Jan Fiedler, for giving me so much trust and to the small team for making this happen in such a short time.
310 x 440mm, 320 pages
Production: WWA photo
Concept&#38;nbsp;and editorial design: Alice Fiala Design

</description>
		
	</item>
		
		
	<item>
		<title>The Hardworking *but* Poets</title>
				
		<link>https://alicefialova.com/The-Hardworking-but-Poets</link>

		<pubDate>Thu, 06 Apr 2023 08:55:09 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/The-Hardworking-but-Poets</guid>

		<description>
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&#60;img width="933" height="447" width_o="933" height_o="447" data-src="https://freight.cargo.site/t/original/i/a888e3958c2c41c7cd5d7c93d97a98607c5806364e4c54b38ecb74e65ee0703a/Screen-Shot-2017-11-13-at-15.59.55.png" data-mid="174435704" border="0"  src="https://freight.cargo.site/w/933/i/a888e3958c2c41c7cd5d7c93d97a98607c5806364e4c54b38ecb74e65ee0703a/Screen-Shot-2017-11-13-at-15.59.55.png" /&#62;
&#60;img width="932" height="446" width_o="932" height_o="446" data-src="https://freight.cargo.site/t/original/i/9a3a30052126c6be6b1e8e2a662816ba11bb74bdc0ba58cd7daaafe66e6e6893/Screen-Shot-2017-11-13-at-16.38.41.png" data-mid="174435685" border="0"  src="https://freight.cargo.site/w/932/i/9a3a30052126c6be6b1e8e2a662816ba11bb74bdc0ba58cd7daaafe66e6e6893/Screen-Shot-2017-11-13-at-16.38.41.png" /&#62;
&#60;img width="813" height="598" width_o="813" height_o="598" data-src="https://freight.cargo.site/t/original/i/fc4335aa028d744c4e6ee953b43c625ee0847ff673b7771e37294513fc90aaa6/Screen-Shot-2017-11-13-at-16.45.04.png" data-mid="174435692" border="0"  src="https://freight.cargo.site/w/813/i/fc4335aa028d744c4e6ee953b43c625ee0847ff673b7771e37294513fc90aaa6/Screen-Shot-2017-11-13-at-16.45.04.png" /&#62;
&#60;img width="933" height="447" width_o="933" height_o="447" data-src="https://freight.cargo.site/t/original/i/1d8e4823cd275bae30d74d1ac54df4c4bd76c6f605a4e200a7ff919a5c4ee5c4/Screen-Shot-2017-11-13-at-16.48.58.png" data-mid="174435695" border="0"  src="https://freight.cargo.site/w/933/i/1d8e4823cd275bae30d74d1ac54df4c4bd76c6f605a4e200a7ff919a5c4ee5c4/Screen-Shot-2017-11-13-at-16.48.58.png" /&#62;
&#60;img width="933" height="447" width_o="933" height_o="447" data-src="https://freight.cargo.site/t/original/i/a8463e342bbbd360f5f11267d7dbd5f0790dd2698a6444da373e7595907fa788/Screen-Shot-2017-11-13-at-15.59.28.png" data-mid="174435703" border="0"  src="https://freight.cargo.site/w/933/i/a8463e342bbbd360f5f11267d7dbd5f0790dd2698a6444da373e7595907fa788/Screen-Shot-2017-11-13-at-15.59.28.png" /&#62;
&#60;img width="930" height="445" width_o="930" height_o="445" data-src="https://freight.cargo.site/t/original/i/df20c28cbc9ce1380403b57f8b6721dd51482bd6a1af0de46ab12a7a44d1ca45/Screen-Shot-2017-11-13-at-16.47.42.png" data-mid="174435694" border="0"  src="https://freight.cargo.site/w/930/i/df20c28cbc9ce1380403b57f8b6721dd51482bd6a1af0de46ab12a7a44d1ca45/Screen-Shot-2017-11-13-at-16.47.42.png" /&#62;
&#60;img width="933" height="447" width_o="933" height_o="447" data-src="https://freight.cargo.site/t/original/i/07f4afe06452f6f85d3cda51ff255215ae70bf4ea8d61e41736a92de8b3d9ba8/Screen-Shot-2017-11-13-at-16.20.00.png" data-mid="174435706" border="0"  src="https://freight.cargo.site/w/933/i/07f4afe06452f6f85d3cda51ff255215ae70bf4ea8d61e41736a92de8b3d9ba8/Screen-Shot-2017-11-13-at-16.20.00.png" /&#62;
&#60;img width="935" height="449" width_o="935" height_o="449" data-src="https://freight.cargo.site/t/original/i/397b56330c8bdac4bf7f0613ff4d9e9a9bdbe554052f828894352cd9cb42e5b9/Screen-Shot-2017-11-13-at-15.52.31.png" data-mid="174435697" border="0"  src="https://freight.cargo.site/w/935/i/397b56330c8bdac4bf7f0613ff4d9e9a9bdbe554052f828894352cd9cb42e5b9/Screen-Shot-2017-11-13-at-15.52.31.png" /&#62;
&#60;img width="1626" height="1198" width_o="1626" height_o="1198" data-src="https://freight.cargo.site/t/original/i/236f0645dc6c342805ea268660a0aee4d68ac96cbb1270ee8bb58121d7d536f4/Screenshot-2021-10-12-at-13.51.59.jpg" data-mid="174435726" border="0"  src="https://freight.cargo.site/w/1000/i/236f0645dc6c342805ea268660a0aee4d68ac96cbb1270ee8bb58121d7d536f4/Screenshot-2021-10-12-at-13.51.59.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Peloton</title>
				
		<link>https://alicefialova.com/Peloton</link>

		<pubDate>Thu, 06 Apr 2023 08:55:16 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/Peloton</guid>

		<description>Peloton caféVisual identityApril - May 2021

	
&#60;img width="996" height="1326" width_o="996" height_o="1326" data-src="https://freight.cargo.site/t/original/i/86f5f4b0709f75600c790525f7364b8c68599c6e507d6794c218f249f16cb9a1/Screenshot-2021-11-14-at-20.43.28.png" data-mid="174435784" border="0"  src="https://freight.cargo.site/w/996/i/86f5f4b0709f75600c790525f7364b8c68599c6e507d6794c218f249f16cb9a1/Screenshot-2021-11-14-at-20.43.28.png" /&#62;
&#60;img width="1010" height="1394" width_o="1010" height_o="1394" data-src="https://freight.cargo.site/t/original/i/b82bff1e73abd62753d7dc9dea1cfde5203bfe086f8e01737099abeb386d9c66/Screenshot-2021-11-14-at-20.43.07.png" data-mid="174435785" border="0"  src="https://freight.cargo.site/w/1000/i/b82bff1e73abd62753d7dc9dea1cfde5203bfe086f8e01737099abeb386d9c66/Screenshot-2021-11-14-at-20.43.07.png" /&#62;
&#60;img width="4886" height="3550" width_o="4886" height_o="3550" data-src="https://freight.cargo.site/t/original/i/c118c7e0d343afadfc66ad5bcdff2f50f6f8041c61737da4ea9a92587284f390/Peloton_logo3_triko2jpg.jpg" data-mid="174435782" border="0"  src="https://freight.cargo.site/w/1000/i/c118c7e0d343afadfc66ad5bcdff2f50f6f8041c61737da4ea9a92587284f390/Peloton_logo3_triko2jpg.jpg" /&#62;
&#60;img width="4886" height="3550" width_o="4886" height_o="3550" data-src="https://freight.cargo.site/t/original/i/f32dc99f83e1c6b6973752385c2ea7ab0b5e7e576312c23aaefdc36d01f3c0e5/Peloton_logo3_triko4.jpg" data-mid="174435783" border="0"  src="https://freight.cargo.site/w/1000/i/f32dc99f83e1c6b6973752385c2ea7ab0b5e7e576312c23aaefdc36d01f3c0e5/Peloton_logo3_triko4.jpg" /&#62;
&#60;img width="4886" height="3550" width_o="4886" height_o="3550" data-src="https://freight.cargo.site/t/original/i/bd1bbfce0c5c3f088118a653fab2c03dcea4a0765305ec49bf795cbe3305515f/Pdeloton_logo3_triko2.jpg" data-mid="174435775" border="0"  src="https://freight.cargo.site/w/1000/i/bd1bbfce0c5c3f088118a653fab2c03dcea4a0765305ec49bf795cbe3305515f/Pdeloton_logo3_triko2.jpg" /&#62;
&#60;img width="4886" height="3550" width_o="4886" height_o="3550" data-src="https://freight.cargo.site/t/original/i/27952a6c79e1a93648c921e3d18f6207b208dd162870a3dd9fec4c54e4d4b322/Peloton_logo3_triko.jpg" data-mid="174435780" border="0"  src="https://freight.cargo.site/w/1000/i/27952a6c79e1a93648c921e3d18f6207b208dd162870a3dd9fec4c54e4d4b322/Peloton_logo3_triko.jpg" /&#62;

	Logo for Peloton bike café.

</description>
		
	</item>
		
		
	<item>
		<title>Graphic Prints II.</title>
				
		<link>https://alicefialova.com/Graphic-Prints-II</link>

		<pubDate>Thu, 06 Apr 2023 08:55:08 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/Graphic-Prints-II</guid>

		<description>Graphic prints&#38;nbsp;Visual experiments&#38;nbsp;/ 2018

	
&#60;img width="926" height="1312" width_o="926" height_o="1312" data-src="https://freight.cargo.site/t/original/i/67c508c382ae42a12c5b5d803f2f994b8a997d6d4379d20ce085b12a049af5a7/web_vystava9.jpg" data-mid="174435609" border="0"  src="https://freight.cargo.site/w/926/i/67c508c382ae42a12c5b5d803f2f994b8a997d6d4379d20ce085b12a049af5a7/web_vystava9.jpg" /&#62;
&#60;img width="931" height="1316" width_o="931" height_o="1316" data-src="https://freight.cargo.site/t/original/i/2f350def494261afbea815b082d0859b19e0ef9907341b1019f246e8e516019a/web_vystava12.jpg" data-mid="174435612" border="0"  src="https://freight.cargo.site/w/931/i/2f350def494261afbea815b082d0859b19e0ef9907341b1019f246e8e516019a/web_vystava12.jpg" /&#62;
&#60;img width="931" height="1315" width_o="931" height_o="1315" data-src="https://freight.cargo.site/t/original/i/ca57e156415174f2a6d38ca7ee0e5ac549ca7160069c2eceda91c9b76a289e5f/web_vystava11.jpg" data-mid="174435611" border="0"  src="https://freight.cargo.site/w/931/i/ca57e156415174f2a6d38ca7ee0e5ac549ca7160069c2eceda91c9b76a289e5f/web_vystava11.jpg" /&#62;
&#60;img width="929" height="1314" width_o="929" height_o="1314" data-src="https://freight.cargo.site/t/original/i/5b49aefdcb2079274ec41217883bbcf3d3548e536af74e6c622b45d93f3d8b75/web_vystava13.jpg" data-mid="174435613" border="0"  src="https://freight.cargo.site/w/929/i/5b49aefdcb2079274ec41217883bbcf3d3548e536af74e6c622b45d93f3d8b75/web_vystava13.jpg" /&#62;
&#60;img width="931" height="1314" width_o="931" height_o="1314" data-src="https://freight.cargo.site/t/original/i/8e9b9d79d02e860d2f5b7c2ecc6d9d04617ec8dfbe1b5e71c8d025a546c1fdfd/web_vystava8.jpg" data-mid="174435608" border="0"  src="https://freight.cargo.site/w/931/i/8e9b9d79d02e860d2f5b7c2ecc6d9d04617ec8dfbe1b5e71c8d025a546c1fdfd/web_vystava8.jpg" /&#62;
&#60;img width="927" height="1313" width_o="927" height_o="1313" data-src="https://freight.cargo.site/t/original/i/7936a9252c518c194daf8c5935beb819a2e5f5b81ef5ad304c50378b4bc39696/web_vystava7.jpg" data-mid="174435607" border="0"  src="https://freight.cargo.site/w/927/i/7936a9252c518c194daf8c5935beb819a2e5f5b81ef5ad304c50378b4bc39696/web_vystava7.jpg" /&#62;
&#60;img width="933" height="1316" width_o="933" height_o="1316" data-src="https://freight.cargo.site/t/original/i/4b0cad2059b003539dd71b04feb65ad37efac79bb320f57dbb60feae350fdb97/web_vystava6.jpg" data-mid="174435606" border="0"  src="https://freight.cargo.site/w/933/i/4b0cad2059b003539dd71b04feb65ad37efac79bb320f57dbb60feae350fdb97/web_vystava6.jpg" /&#62;
&#60;img width="930" height="1318" width_o="930" height_o="1318" data-src="https://freight.cargo.site/t/original/i/f53e81c37d95bacb476eaf7e1158c9645b2b5d3f1c273f41cb2fcc28db28d229/Screen-Shot-2018-07-08-at-12.56.29.png" data-mid="174435614" border="0"  src="https://freight.cargo.site/w/930/i/f53e81c37d95bacb476eaf7e1158c9645b2b5d3f1c273f41cb2fcc28db28d229/Screen-Shot-2018-07-08-at-12.56.29.png" /&#62;
&#60;img width="931" height="1318" width_o="931" height_o="1318" data-src="https://freight.cargo.site/t/original/i/b227940f9be398730e519e6f4f87107524c4af85b0682391c0681c76241b369c/web_vystava2.jpg" data-mid="174435602" border="0"  src="https://freight.cargo.site/w/931/i/b227940f9be398730e519e6f4f87107524c4af85b0682391c0681c76241b369c/web_vystava2.jpg" /&#62;
&#60;img width="933" height="1318" width_o="933" height_o="1318" data-src="https://freight.cargo.site/t/original/i/d1483b2d8605e0f6861d2f8deb6dbe9b7e7f6f4a61247a5f155ae5d7fa6e3151/Screen-Shot-2018-07-08-at-12.57.21.png" data-mid="174435615" border="0"  src="https://freight.cargo.site/w/933/i/d1483b2d8605e0f6861d2f8deb6dbe9b7e7f6f4a61247a5f155ae5d7fa6e3151/Screen-Shot-2018-07-08-at-12.57.21.png" /&#62;
&#60;img width="934" height="1316" width_o="934" height_o="1316" data-src="https://freight.cargo.site/t/original/i/7650ce625756732a112580abd7b203fc586556b7c4bfdb899ebb671c0be46567/web_vystava4.jpg" data-mid="174435604" border="0"  src="https://freight.cargo.site/w/934/i/7650ce625756732a112580abd7b203fc586556b7c4bfdb899ebb671c0be46567/web_vystava4.jpg" /&#62;
&#60;img width="931" height="1318" width_o="931" height_o="1318" data-src="https://freight.cargo.site/t/original/i/fb6cbeaa384624801ff8f8bc117b5e6124c6021c1f91653593feba5f94979fdb/web_vystava5.jpg" data-mid="174435605" border="0"  src="https://freight.cargo.site/w/931/i/fb6cbeaa384624801ff8f8bc117b5e6124c6021c1f91653593feba5f94979fdb/web_vystava5.jpg" /&#62;
&#60;img width="933" height="1321" width_o="933" height_o="1321" data-src="https://freight.cargo.site/t/original/i/b61d14e20fd6498585f3593220613a97d7dba81c5220245ad9c0fd2767951e3f/web_vystava3.jpg" data-mid="174435603" border="0"  src="https://freight.cargo.site/w/933/i/b61d14e20fd6498585f3593220613a97d7dba81c5220245ad9c0fd2767951e3f/web_vystava3.jpg" /&#62;
&#60;img width="931" height="1317" width_o="931" height_o="1317" data-src="https://freight.cargo.site/t/original/i/578dd9273186608d95be2b078138b938c02377463291073c734989051da875a9/web_vystava1.jpg" data-mid="174435601" border="0"  src="https://freight.cargo.site/w/931/i/578dd9273186608d95be2b078138b938c02377463291073c734989051da875a9/web_vystava1.jpg" /&#62;
&#60;img width="931" height="1314" width_o="931" height_o="1314" data-src="https://freight.cargo.site/t/original/i/bb368206340881115c9c40c54eed763e8e4a9220ffdf7e74c3f198285208cadc/web_vystava.jpg" data-mid="174435600" border="0"  src="https://freight.cargo.site/w/931/i/bb368206340881115c9c40c54eed763e8e4a9220ffdf7e74c3f198285208cadc/web_vystava.jpg" /&#62;
&#60;img width="1839" height="1296" width_o="1839" height_o="1296" data-src="https://freight.cargo.site/t/original/i/6b6b77bd6abea676257d9fa47fb8d0b4f79c16b554774f45541d46f6fbd669a5/Screen-Shot-2018-07-08-at-12.50.49.png" data-mid="174435617" border="0"  src="https://freight.cargo.site/w/1000/i/6b6b77bd6abea676257d9fa47fb8d0b4f79c16b554774f45541d46f6fbd669a5/Screen-Shot-2018-07-08-at-12.50.49.png" /&#62;
&#60;img width="1830" height="1298" width_o="1830" height_o="1298" data-src="https://freight.cargo.site/t/original/i/c4cd6b3dcaedf30307d0ebe23457b192167afcd1026fafc80d753ac13129e4e0/Screen-Shot-2018-07-08-at-12.51.23.png" data-mid="174435616" border="0"  src="https://freight.cargo.site/w/1000/i/c4cd6b3dcaedf30307d0ebe23457b192167afcd1026fafc80d753ac13129e4e0/Screen-Shot-2018-07-08-at-12.51.23.png" /&#62;
&#60;img width="2162" height="1522" width_o="2162" height_o="1522" data-src="https://freight.cargo.site/t/original/i/72020db04f3d6ab5148833f0f9ab19cf513e49614b0f46f39ca72549157657b6/Screen-Shot-2018-08-03-at-11.50.57.png" data-mid="174435623" border="0"  src="https://freight.cargo.site/w/1000/i/72020db04f3d6ab5148833f0f9ab19cf513e49614b0f46f39ca72549157657b6/Screen-Shot-2018-08-03-at-11.50.57.png" /&#62;
&#60;img width="1634" height="1145" width_o="1634" height_o="1145" data-src="https://freight.cargo.site/t/original/i/05d62aca891269baab981d393d6ae1631ad33a48bd50ea1203d7bbbdf940bfac/Screen-Shot-2018-07-08-at-13.02.31.png" data-mid="174435626" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/05d62aca891269baab981d393d6ae1631ad33a48bd50ea1203d7bbbdf940bfac/Screen-Shot-2018-07-08-at-13.02.31.png" /&#62;
&#60;img width="2168" height="1530" width_o="2168" height_o="1530" data-src="https://freight.cargo.site/t/original/i/119b1f094c2634160de446630c901623dad01d6ed925579a80ef549528b2964f/Screen-Shot-2018-08-03-at-11.47.22.png" data-mid="174435624" border="0"  src="https://freight.cargo.site/w/1000/i/119b1f094c2634160de446630c901623dad01d6ed925579a80ef549528b2964f/Screen-Shot-2018-08-03-at-11.47.22.png" /&#62;

	If you're interested in getting some of the
original print&#38;nbsp;make a screenshot of your choice and&#38;nbsp;email me here ︎︎!


Pro objednávku originálního tisku (s černou
paspartou okolo), udělejte prosím screenshot
dané grafiky a zašlete na emailovou adresu&#38;nbsp;zde ︎︎!Případně se se mnou spojte telefonicky.
Size 300 x 420
Price starting from 500Kč / 20&#38;nbsp;€
Risography
</description>
		
	</item>
		
		
	<item>
		<title>BEAT &#124; BÝT</title>
				
		<link>https://alicefialova.com/BEAT-BYT</link>

		<pubDate>Thu, 06 Apr 2023 08:55:16 +0000</pubDate>

		<dc:creator>Alice Fiala Design</dc:creator>

		<guid isPermaLink="true">https://alicefialova.com/BEAT-BYT</guid>

		<description>BEAT &#124; BÝTOrientation designMarch / 2020

	
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					The design on touring skis named « Beat »&#38;nbsp; illustrates a story about how our calculative working mind starts the journey up into the wild. Result-focused, it mechanically monitors the heart rate and performance on the smart watch, but as the landscape around slowly opens up in front of the eye, the mind gradually stops dealing and the heart begins feeling.&#38;nbsp;From that reached peak of a mountain, there are no more numbers to focus on, only the silent rustling snow under our feet and replenishment in our soul.

Reddot winner 2020&#38;nbsp;︎

Featured:︎ Design that follows your heart&#38;nbsp;BEAT
︎ Magazine SNOW (interview)
︎&#38;nbsp;S věcmi s červeným puntíkem lze příjemně strávit i pandemii koronaviru
In cooperation with Studio 519
Client: EGOÉ move

Photo direction: Jan Jůza

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