EGOÉ identity
Visual identity
September 2020 – January 2021

EGOÉ is an outdoor brand devided into multiple sections; LIFE for outdoor furniture, MOVE for skis and NEST for car installations. Their goal is to bring enough comfort outdoors so people would be able to live more outside again.
The challenge of the new identity was to unify them and present them coherently. We came up with a system of a 'Harmonizer', which allows us to communicate the possible feels and the transformation it can bring into one's ordinary reality.

Cooperation with Studio 519
Work in progress


© Alice Fialová
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Open for freelance/ short-term / long-term work.
Currently based in The Netherlands (Zuid-Holland),
working on demand internationally.